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A New Approach to Fordham BID

By SUZY KENLY

Many years have passed since officials first began trying to get a business improvement district (BID) off the ground on Fordham Road, one of the city's largest commercial districts. 

But not enough property owners have signed on to the idea, which requires more than 50 percent participation. 

So, to give merchants and landlords a sense of what they're missing - namely the cleaning and security services BIDs provide through an additional tax assessment - officials and business leaders kicked off A Taste of the Fordham Road BID on Aug. 22. Through Columbus Day in October, merchants and shoppers will see additional garbage bins, sidewalk sweeping, graffiti removal, and storefront renovation. 

"On paper, we can promise," said Wilma Alonso of the Fordham Road BID Steering Committee "But this trial will show the people the benefits visually. They will see the difference."

Assemblyman Jose Rivera agrees. "The Taste of Fordham Road BID will not only begin the process of improvement and development, but will also highlight its potential as the third largest commercial corridor in New York City," he said in a statement. "The ultimate goal is to make a cleaner, brighter, and better Fordham Road." 

The Fordham Road shopping district extends for more than a mile and has more than 400 retail stores, including 22 national chains. More than 25,000 daily shoppers bring in approximately $500 million in annual sales. 

One merchant was optimistic about the project. "We can't help but win," if the area is cleaned up, said Torrey Brooks of Jefferson Realty. He went on to say that since the government is not providing sufficient assistance, the merchants have to "take things into our own hands." 

If the project is successful, supporters say a business improvement district could be up and running on Fordham Road by the end of 2004.