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Nick
DiBrino dropped off a couple of interesting
pictures of the old-fashioned Carvel stands
that once dotted the nation. This one was at
the northeast corner of Bronxdale and Morris
Park Avenues. It was built in 1956, the same
year that Tom Carvelas, a native of Greece,
opened his first ice cream supermarket in
Hartsdale.
The large
ice cream cone on the roof of the open-air
stand is rather distinctive and brings back
memories of other such stands. There was
one, for instance, at the southwest corner
of East Tremont and Philip Avenues where a
McDonalds is now located.
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Bronxdale & Morris Park Ave. -
Carvel |
Tom
Carvelas moved to New York with his parents
in 1910 when he was only four years old. He
began selling ice cream from his old truck
in 1929 and he was doing just fine but five
years later when he got a flat tire, he
pulled off on the side of the road and began
selling the ice cream right there. It was
then that he realized that he could sell
just as much ice cream from a stationary
location rather than traveling about and he
could save gas money in the bargain.
The next
year, he began manufacturing equipment to
make the ice cream and soon formed his
Carvel Corporation. He then jettisoned the
truck and bought the building in Hartsdale
adjacent to where the truck broke down and
started perfecting his “no air pump” and
soft serve ice cream formula. That same
year, 1936, he offered a “buy one, get one
free” sale. Starting in 1947 he introduced
his all-glass front stand and began to
franchise his Carvel ice cream business. The
concept immediately proved successful and in
1949 he established his Carvel College of
Ice Cream Knowledge (also known as Sundae
School) to train his franchise holders.
He managed to keep up with the times by
introducing Lo-Yo frozen yogurt and his
Thinny-Thin cones and cups in 1972. He
turned the could-be disaster of getting a
flat tire with a full load of ice cream into
a multi-million dollar business. He sold out
in 1989 and passed away a rather content man
the following year.
The little ice cream stand that was built on
the site of the old hill at Bronxdale and
Morris Park Avenues was operated by a former
construction worker looking for the American
dream. He found it and his business at this
location flourished until his lease expired
in September of 1974. The building was razed
the following month but historian Nick
DiBrino had the foresight to capture the
scene with this photograph and for that, we
are grateful.
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